Derek Washington is a social media superstar who is willing to do almost anything for attention. Determined to break viewing records, he takes things even further by inviting a mysterious killer to his live-streamed subathon, designed to keep his audience watching. But when the killer comes. What begins as an internet spectacle quickly becomes a nightmare.

Derek and his friends find themselves hunted by an enemy who understands the language of social media- and knows exactly how to turn their personas into deadly content. As the night descends into chaos, the group must fight to survive in front of an audience that never stops watching. Because in a world where attention is everything, going viral may come at an ultimate cost.